Internet Retailer 2009
Smooth Fitness Ranked in Internet Retailer’s Top 500 for Third Consecutive Year
Home Fitness Retailer Continues Overall and Category-Specific Growth
King of Prussia, PA, May 15, 2009 -- Smooth Fitness, the largest online retailer of home exercise equipment, announced today that for the third consecutive year it has been ranked in Internet Retailer’s Top 500 Guide of largest online retailers. Smooth Fitness remained ranked in the top 20 in the sporting goods specialty category.
“We are excited to be among the top 500 for the third straight year with industry leaders such as Callaway Golf, Dick’s Sporting Goods and Nike,” said Bill Olson, Chief Executive Officer, Smooth Fitness. “We believe the innovations and initiatives we have planned for 2009 will help Smooth Fitness continue to grow and climb the Internet Retailer Top 500.”
In the 2009 Internet Retailer rankings Smooth Fitness is ranked 307th overall and 16th in the sporting goods specialty category. Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2008 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 18 key categories.
“SmoothFitness.com concentrated on the efficiency and depth of their e-commerce operation to make it through a tough economic climate,” says Internet Retailer editor-in-chief Kurt Peters. “The fact that they are ranked as a consistent member of the Top 500 demonstrates the ongoing strength of their web retailing base.”
About Smooth Fitness
Smooth Fitness is the number one online retailer of home exercise equipment and the 307th largest e-commerce site in the United States as ranked by Internet Retailer. The Company currently markets the Smooth line of treadmills, elliptical machines, agile elliptical trainers and exercise bikes to consumers over the Internet on its www.smoothfitness.com web site. The Smooth line of products has consistently been seen as one of the most cost-effective equipment lines available. The Smooth brand of fitness equipment is sold directly from the manufacturer and only on the Internet. The customer gets the convenience of shopping online combined with factory direct savings of 40% - 45%. The exercise equipment is shipped from the Company’s warehouses in New Jersey and Nevada.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that is at the core of an e-commerce conference and four directories that serve the retailing community. The Internet Retailer family of products focuses on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 42,500 subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times a week to 30,000+ opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes an annual ranking of the 500 largest web sites.