New Treadmill For 2010

Smooth Fitness Introduces Three New Treadmills to Their Enhanced 2010 Product Lineup

Home fitness retailer also launches completely redesigned website
to strengthen the customer’s shopping experience

King of Prussia, PA, November 17, 2009 -- Smooth Fitness, the largest online retailer of home fitness equipment, today announced three additions to their 2010 product lineup – the Smooth 5.65, Smooth 6.75 and Smooth 7.35 folding treadmills.  All three units are completely new designs built to withstand the most intense walking or running workout, and include upgraded features from last year’s models.

New to the 2010 models are hand pulse sensors, 15 incline levels and an MP3 sound system.  All three feature a space-saving folding deck and patented suspension system.  The 7.35 also includes a large 6.5” LCD display and Smooth Fitness’ patented Lite Touch motion controls that allow the user to adjust settings such as speed and incline with a simple wave of the hand.

“We’re excited to add these three new treadmills to our lineup for 2010 and bring some high-end features such as Lite Touch motion control to a lower price point,” said Bill Olson, Chief Executive Officer, Smooth Fitness.  “We believe these new units, which are as close as you come to having a commercial model in your home, will help Smooth Fitness continue to grow and be the leader in the home fitness industry.”

In addition to the new units, Smooth Fitness also recently launched its revamped website featuring a completely new shopping experience for customers. Among the highlights is the new “Fitness Center” that will contain articles, tools, and other fitness & health related content to help customers with their exercise routines.  The redesigned website will also feature a blog from fitness expert Jim Bompensa and buying guides to help customers find the perfect machine to reach their fitness goals.

For more information on the Smooth Fitness 2010 lineup, and to experience the new website, please visit SmoothFitness.com. 

About Smooth Fitness
Smooth Fitness is the number one online retailer of home exercise equipment and the 307th largest e-commerce site in the United States as ranked by Internet Retailer.  The Company currently markets the Smooth line of treadmills, elliptical machines to consumers over the Internet on its www.smoothfitness.com website.  The Smooth line of products has consistently been seen as one of the most cost-effective equipment lines available.  The Smooth brand of fitness equipment is sold directly from the manufacturer and only on the Internet.  The customer gets the convenience of shopping online combined with factory direct savings of 50%.  The exercise equipment is shipped from the Company’s warehouses in Indiana, Nevada and Pennsylvania.

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