For Immediate Release:

Business Booms in Down Economy

January 2002

InternetFitness.com, Inc. sold over 10,000 units of high-end fitness equipment on the Internet during the fiscal year 2001. Through subsidiaries like TreadmillByNet, InternetFitness.com saw a substantial increase in their online business.

"Considering the state of the economy compounded by the events of September 11, we are extremely pleased with the rate of growth of our business. In fact, in December we broke all previous sales records," said Joe Alter, President and Chief Executive Officer.

Fred Waters, Director of Marketing stated, "As the Internet matures people are more comfortable purchasing high ticketed items. If given the facts, cyber shoppers are willing to spend considerable money for convenience and quality products…We feel are best customer is an educated one. We go to great lengths to provided detailed product information and support it with comparative facts."

For the fitness equipment industry in general it has been a tough year, with most manufacturers reporting decreased sales. Many have not realized that more and more individuals prefer shopping from home. InternetFitness.com was the first to sell fitness online. Since 1996, they have steadily built their market share.

In 1998 they release their Smooth line of treadmills, sold only online and factory direct. During that short time the Smooth name has become one the most recognizable and search after brands on the Internet.

Asked about the upcoming year Alter stated, "We plan to continue increasing our market share. That will be achieved by listening to our customers and satisfying their fitness needs."