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Our History

We offer our exclusive Smooth® brand of treadmills, ellipticals and groundbreaking adjustable motion trainers. We are the only manufacturer of quality fitness equipment to sell primarily over the Internet. warehouse By selling factory direct and online, we eliminate the overhead costs of retail sales. That is why we are able to sell comparable equipment well below the price of our competitors. You get the convenience of shopping online combined with factory direct prices.

All Smooth Fitness™ ellipticals and treadmills are made to the highest standards. The Smooth® brand is not the budget fitness equipment you will find in mass merchants. For example, our Smooth® 9.45ST treadmill is built with an extra long 60" treadbelt and an ingenious Motion Control® system which enables the user to adjust the speed with a simple wave of the hand. And we back it with an industry leading lifetime warranty.

We design our treadmills and ellipticals to exceed normal requirements. We want our customers to focus on getting in shape and losing weight, rather than on maintaining their fitness equipment. Our products are built to last, and this is reflected in the warranties we provide.

Smooth Fitness™ was established in 1984, beginning with brick and mortar fitness specialty retail stores that served the greater Philadelphia area. Recognizing the ever-growing popularity of the Internet, Smooth® was the first fitness retailer to begin selling online back in 1996 (the stone ages in Internet e-commerce!) Since that time, Smooth Fitness™ has made the Internet our primary sales channel, experiencing tremendous growth year after year. The Smooth® brand is the most recognized brand of elliptical trainers and treadmills on the Internet. We have sold thousands of Smooth® treadmills and ellipticals throughout the United States, and we are proud of the thousands of positive reviews we have received from our customers.

You may find when shopping for fitness equipment from manufacturers like True and Precor, you are restricted to online purchases only from dealers in your regional area (Beware of warranty limitations). As a consequence, you are also required to pay state taxes. The Smooth® brand of fitness equipment is available throughout the U.S. and Canada with no warranty limitations. We ship not only through our two manufacturing facilities, but also through our warehouses on the East Coast, Midwest and West Coast.

Smooth Fitness™ is not a retail company that also sells treadmills and ellipticals online as a side business. The Internet is our primary sales medium (over 90% of sales). We are geared towards the sale, service and fulfillment of web customers. Customers are assured of satisfaction through a 30-day money-back guarantee. All treadmills and elliptical trainers are backed with 1-year in-house repair warranty. Should your elliptical machine or treadmill require service, there is an extensive nationwide network of certified technicians. In addition, customers can call or email inquiries to our professional service group.

The purge of the Internet which began in the early 2000's has resulted in the survival of the fittest. Those companies that were able to translate successful business practices to a virtual environment have reaped the rewards. Smooth Fitness™ not only offers the convenience of shopping online, but also backs it with a business model designed to satisfy our customers. And don't forget the factory direct prices!

We look forward to assisting you in achieving your fitness goals.

Sincerely,
Joe Alter - President and CEO
Joe Alter
President